Susan Irving
Behind the Campaign
Written By: Taylor Scally
Ever wonder what the process is for a marketing campaign? Or how the idea for a commercial comes to fruition? Susan Irving, Chief Marketing Officer of Kruger Products, shares her career journey into marketing, what a typical day to day looks like, and her advice for those who might be interested in joining the industry. Episode is available now on Spotify and Apple Podcasts!
“I think the best part of marketing is, people think it’s just advertising, but you’re actually running a brand and a business.”
“I find in marketing there’s art and science. That’s what makes the job so fun is that there’s a little bit of everything.”
