Dec 1

Dec 1 Jessica Johnson

Introducing Jessica Johnson — founder of Figiúra

In this episode, we sit down with Jessica Johnson, the visionary behind Figiúra — a brand on a mission to redefine bras for women with implant-based augmented breasts. Figiúra was born out of Jessica’s personal journey: after getting breast augmentation, she struggled to find bras that felt comfortable, supportive, and flattering.

The Spark: A Personal Gap, A Broader Need

From her lived experience after augmentation, Jessica identified a glaring gap. Traditional bras weren’t designed for the unique shape, rigidity, and projection of augmented breasts — leaving many women limited to sports bras or ill-fitting bralettes.

What began as her personal frustration turned into a broader conversation when she reached out to others; women in her community who had undergone augmentation (cosmetic, reconstructive, or restorative). The response was overwhelming: many shared the same problem.

In the podcast, Jessica describes that moment as an awakening — realizing she wasn’t alone, and that there was a real underserved community calling out for better options. That collective need became the foundation for Figiúra.

From Social Work to Fashion: Jessica’s Entrepreneurial Pivot

Interestingly, Jessica didn’t start in fashion or retail — before founding Figiúra, she ran a home-care agency for seniors. But once she recognized the shared pain point among augmented-breast women, she committed to turning the idea into reality. She spent over two years on research and product development, eventually founding Figiúra to bring her vision to life.

Check out the Figiúra Website

Check out from some photos from the early days of Figiúra; working to build the business while raising her 3 girls, first trademarks, and first time pitching!

Designing for Real Bodies: How Figiúra is Different

At Figiúra, Jessica and her team didn’t just tweak existing bra designs. Instead, they reimagined lingerie from the ground up to address the specific anatomical and comfort needs of augmented breasts. As Jessica explains on the podcast: the goal was never just “a bra” — but a new category of lingerie that honours women’s choices and bodies.

What’s Next — Where Figiúra is Headed

Figiúra plans to launch officially in early 2026. Behind the brand is a seed-round raise to help fuel growth, clinical partnerships, and community building — not just sales. Jessica believes being first to market for this niche gives Figiúra a real chance to set the standard.

Empathy as business foundation: Jessica’s journey shows how personal challenges, when acknowledged courageously, can spark ideas with wide-reaching impact.
Design by and for users: Rather than forcing existing solutions onto a new audience, she built a solution grounded in the real needs, anatomy, and feedback of women with implants.
Mission beyond profit: Figiúra isn’t just about selling bras. It’s about dignity, inclusion, body confidence, and building community.

Our conversation with Jessica Johnson was more than just a brand story — it was a journey of resilience, empathy, and innovation. If you’re interested in women-led entrepreneurship, body-positive design, or just a great success story grounded in real life — this episode is worth a listen.